Part of speech: noun
Origin: French, 14th century
The support given by a patron.
The regular business given to a store, restaurant, or public service by a person or group.
Examples of Patronage in a sentence
"He received enough patronage from the art gallery owner to be able to quit his day job and focus on painting."
"I love to go out to eat, but I try to give my patronage to locally owned restaurants."
Popularity Over Time
Coming from Old French, “patron” was a protector or advocate. Patronage became the support given by this patron. It can be economic support to a particular artist, for example, or it can be a group of customers to a certain shop or restaurant. Patronage is any kind of support that keeps you going.
Did you Know?
Another definition of patronage is relating to the verb patronize, or the adjective form, patronizing. It’s still related to the root word of patron, but this is done with a specific condescending manner. If someone is speaking to you with a patronizing tone, it will be hard to prevent yourself from rolling your eyes.