Part of speech: noun
Origin: Unknown, 1990s
Products given away free, typically for promotional purposes.
Examples of Schwag in a sentence
"The indie band's schwag featured an image of the lead singer's dog."
"Jane loved showing up to events early so she could get schwag."
Popularity Over Time
Schwag was altered in the 1990s from the word "swag," which came from a Middle English word meaning "bulging bag." It is thought that the "sch" addition was modeled after Yiddish words.
Did you Know?
Schwag may be free, but that doesn't mean that the products inside are cheap! The annual Oscars gift bags, which are given to attendees of the star-studded event, regularly contain items priced over six figures.